Tash Farjad
I design things people actually want to use.
Interfaces, systems, spatial experiences — if it involves people interacting with something, I'm probably already thinking about how to make it feel better.
Not just screens.
Whole experiences.
I studied psychology before I ever touched a design tool — which means I was obsessing over how people think and behave long before I started designing for them. That perspective shapes everything I do.
I'm not limited to pixels on a screen. I think about systems, workflows, environments — even VR and spatial computing. If people interact with it, I want to make that interaction feel effortless. Also, I really love a good California sunset. Just putting that out there.
Tash Farjad
Designer who thinks in systems
Education
B.A. Psychology — University of Minnesota
UX/UI Certification — UMN Bootcamp
What I Do
Research, architecture, prototyping — making things feel obvious
The Interesting Part
Psychology + Finance brain — I understand people and what motivates them
Work I'm proud of
National Park Service
Users struggled with cluttered navigation and difficulty finding parks or trip-planning info on mobile. I simplified the information architecture, improved visual hierarchy, and prioritized key actions to reduce friction — plus introduced a Voice UI feature that lets users search parks using natural language, making discovery faster and more accessible.
World of Flavor
Users felt overwhelmed by recipe options and lacked a personalized way to discover meals fitting their tastes and dietary needs. I redesigned the experience with streamlined IA, a preference-based onboarding flow, and curated recommendations — making discovering new recipes feel effortless and tailored to each user.
More Work
Explore the rest of my case studies, explorations, and design thinking on Behance.
Places I've shaped things
ifiwas
Product Designer
UX research, strategy, and design for a VR initiative — turning whimsical ideas into real, immersive solutions. Designing for spatial experiences where the interface isn't just a screen. This is where my love for spatial computing really clicked.
Foster Klima
Recruiting & Development + UX Design
Took the entire recruiting experience — sourcing, onboarding, training — and redesigned it with a UX lens. Also rebuilt the company website and mobile pages because once you start noticing bad flows, you can't stop.
Campus Concierge
UX Designer
Early-stage startup energy. Wireframing, UX strategy, working directly with the founder and dev team to figure out what students actually needed — not what we assumed they did.
Let's build something.
Got an interesting project? A wild idea? A product that needs someone who actually cares about how it feels to use? I'd love to hear about it.